For moms who have a lot on their plates, it can be tough to make extra money. Maybe you don’t necessarily need it to pay bills, but it would be nice to have a little extra to get the kids something special, or have a nice date night with hubby. Have you ever considered participating in Focus Groups to make a little extra cash? It’s super easy, and a lot of times, it’s even fun!
Those products and services that you use everyday have likely been featured in a focus group at some point. Before a company puts a product on the market, they want to tweak it to make sure that it works the way it’s intended and that it’s the best it can be. Other market research includes evaluating TV shows, giving your opinions about social issues, conducting mystery shopping and my personal favorite, mock juries. Feedback from focus groups helps put products and services on the shelf.
Here in the United States, there are 75 million mothers. And those moms influence 85% of their household purchases. So who do you think companies are going to turn to for market research? These moms!
So how do you go about this? Register to participate in a focus group – it’s super easy. One of the top companies is Focus Pointe Global, a national company with a location in Atlanta. They have an interactive website for their panel members at www.focusgroup.com, where you can register and fill out your profile. Once that is done, you will almost immediately receive an email invitation to take a screener survey to see if you qualify for a particular research study. The studies are on a wide variety of topics, including baby products, social issues, taste tests, appliances, beverages, cell phones…just about anything you can think of. Participating in a focus group or product tests is a fun and easy way to earn some extra spending money – from $75 to $100 for only a couple of hours of your time.
Some studies are done on the phone or online in the comfort of your home.
If you are able to participate in marketing research in person at the Atlanta research facility or by going online, there are a lot of opportunities to make some extra money and have fun while doing so! Go to www.focusgroup.com to register.
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